RESEARCH ON THE DEVELOPMENT OPTIMIZATION PATH OF CHINA'S TRADITIONAL RETAIL INDUSTRY UNDER THE BACKGROUND OF NEW RETAIL

Abstract

With the development of The Times, information science and technology are also constantly
innovating. Under this background, a new retail model arises at the historic moment. New retail
means that enterprises, relying on the Internet and using advanced information technology such
as artificial intelligence and big data, upgrade and transform the production, circulation and
sales process of commodities, and strive to reshape the business structure and ecosystem. And
further integrate online services with offline experience and modern logistics. In the past,
people's research on the retail industry mainly focused on the traditional retail industry, that is,
the sale of goods without the support of the Internet and information technology. In this paper,
by means of literature research and case analysis, to the present new retail related literatures
were collected, dimensional analysis under the background of the present new retail formats
problems of China's traditional retail, and in the alibaba group's new retail practice, for
example, to the Chinese traditional retail industry put forward reasonable suggestions for the
purpose of this study.