FACTORS AFFECTING THE INTERNAL EDUCATIONAL QUALITY ASSURANCE OPERATIONS WITHIN THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

Abstract—This research investigates the multifaceted factors influencing the internal educational quality assurance operations within the Faculty of Management Science at Suan Sunandha Rajabhat University. Employing a mixed-methods approach, the study combines quantitative surveys and qualitative interviews to provide a comprehensive understanding of the current state of quality assurance and offer strategic insights for improvement. Quantitative analyses revealed a moderate level of perceived stakeholder engagement, emphasizing the necessity of involving faculty, administrators, and students in the quality assurance processes. Both students and faculty stressed the significance of student-centric approaches, and a strong commitment to continuous improvement and adaptability was evident. Qualitative data, derived from in-depth interviews and focus group discussions, complemented the quantitative findings. Based on the findings, strategic recommendations were proposed to enhance stakeholder engagement, strengthen leadership commitment, facilitate comprehensive technology integration, implement tailored faculty development programs, empower student involvement, and foster a culture of continuous improvement. These recommendations aim to guide the faculty in optimizing its internal educational quality assurance operations.