STUDENT SATISFACTION WITH LOAN-RETURN SERVICES FOR AUDIOVISUAL EQUIPMENT IN THE FACULTY OF MANAGEMENT SCIENCE AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

Abstract—This study delves into the nuanced landscape of student satisfaction with loan-return services for audiovisual equipment within the Faculty of Management Science at Suan Sunandha Rajabhat University. Integrating both quantitative and qualitative methodologies, the research aims to provide a comprehensive understanding of student experiences and perceptions regarding the provision of audiovisual aids for academic purposes. The quantitative analysis, encompassing responses from a diverse sample of students, reveals a predominant trend of high satisfaction levels, particularly in aspects related to overall service quality, equipment accessibility, and perceived equipment quality. However, a divergence in perceptions surfaces in the realm of communication effectiveness, pointing to potential areas for improvement. The qualitative analysis unveils rich insights into the student experience. Positive themes emerge, emphasizing the efficiency of the borrowing process, the helpfulness of staff, and the overall seamlessness of transactions. Simultaneously, areas for improvement are identified, notably centered around the need for clearer and more timely communication channels. The study concludes with actionable recommendations tailored to address these key themes, including strategies for communication enhancement, staff training, the establishment of a feedback mechanism, and the exploration of technology integration.