ATTITUDES TOWARDS PARTICIPATION IN ACADEMIC SERVICE PROJECTS AMONG ACADEMIC PERSONNEL AND STUDENTS AT THE FACULTY OF MANAGEMENT SCIENCE, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

Abstract— This study investigates attitudes towards participation in academic service projects among academic personnel and students within the Faculty of Management Science at Suan Sunandha Rajabhat University. Employing a mixed-methods research design, the study aims to provide a comprehensive understanding of the motivations, challenges, and impacts associated with community engagement within the academic community. The quantitative phase involves a structured survey instrument, exploring motivations, perceived benefits, challenges, and demographic information. Concurrently, the qualitative phase incorporates in-depth interviews and focus group discussions to delve into the nuanced aspects of attitudes towards service projects. Preliminary findings reveal a predominant motivation rooted in a strong sense of social responsibility among both academic personnel and students. The study identifies time constraints and communication challenges as significant barriers, emphasizing the need for flexible engagement models and enhanced communication strategies. Successful projects are characterized by meaningful community-university partnerships, contributing to a transformative impact on the institutional culture. The recommendations aim to foster a culture of community engagement, aligning with the university's mission to contribute meaningfully to societal development.