AWARENESS OF PLASTIC WASTE MANAGEMENT POLICIES AND PLASTIC WASTE MANAGEMENT BEHAVIORS OF GENERATION Y BEVERAGE CONSUMERS IN THAILAND

Abstract

Abstract—This research delves into the critical intersection of environmental awareness, plastic waste management policies, and the behaviors of Generation Y beverage consumers. With a global imperative to address the escalating plastic pollution crisis, this study investigates the level of awareness among Generation Y consumers regarding existing plastic waste management policies and assesses the impact of this awareness on their plastic waste management behaviors. A survey is employed to gauge the awareness levels of Generation Y beverage consumers regarding plastic waste management policies. The study aims to understand the extent to which this demographic is informed about relevant policies. The research scrutinizes the plastic waste management behaviors of Generation Y consumers, encompassing their recycling habits, single-use plastic reduction efforts, and receptiveness to sustainable alternatives. A critical analysis is undertaken to determine the correlation between awareness of plastic waste management policies and the actual behavioral patterns of Generation Y consumers. This research holds significance in providing empirical insights into the complex relationship between policy awareness and behavioral patterns among Generation Y beverage consumers. The findings have implications for policymakers, environmental advocates, and businesses seeking to align their practices with the growing sustainability expectations of this consumer demographic.