ENTREPRENEURIAL CHARACTERISTICS AFFECTING ENTREPRENEURIAL INTENTIONS OF BUSINESS ADMINISTRATION STUDENT AT RAJABHAT UNIVERSITY

Abstract

Abstract—Entrepreneurship has emerged as a transformative force in contemporary business landscapes, with an increasing emphasis on fostering entrepreneurial mindsets within higher education. This study investigates the entrepreneurial characteristics that significantly influence the intentions of Business Administration students at Rajabhat University to embark on entrepreneurial ventures. A mixed-methods research design was employed, integrating quantitative survey data and qualitative insights from in-depth interviews. The participants, drawn from various academic levels, provided a diverse representation of the Business Administration student body. In-depth interviews explored students' perceptions of entrepreneurship, the influence of the educational environment, and the role of cultural dynamics. Thematic analysis was applied to identify patterns and nuances within qualitative data. Quantitative results indicated a positive correlation between risk-taking propensity, innovation, proactiveness, opportunity recognition, and entrepreneurial intentions. Qualitative insights emphasized the impact of the educational environment and cultural values on students' entrepreneurial mindsets. The study's insights have implications for curriculum development, institutional policies, and the broader entrepreneurial ecosystem. By nurturing entrepreneurial characteristics, educational institutions can play a vital role in preparing students for innovative and impactful contributions to society.