LOGISTICS MANAGEMENT STRATEGIES AND EFFICIENCY OF LOGISTICS OPERATIONS IN THE AUTOMOTIVE PARTS MANUFACTURING INDUSTRY IN THAILAND

Abstract

Abstract— This study delves into the dynamic interplay between logistics management strategies and operational efficiency within the automotive parts manufacturing industry in Thailand. As a vital player in the global automotive supply chain, the industry's ability to streamline logistics operations is crucial for sustained growth and competitiveness. The study employs a mixed-methods approach, combining surveys and interviews to provide a comprehensive understanding of current practices, challenges, and opportunities. The study reveals a pervasive adoption of advanced technologies, including RFID, IoT, and analytics, indicating a commitment to enhancing visibility and decision-making throughout the supply chain. Participants emphasize the importance of lean principles and supply chain optimization practices in minimizing waste and improving overall efficiency. The industry generally perceives itself as operationally efficient, with technology adoption correlating positively with cost-effectiveness. Timely deliveries, while generally satisfactory, face challenges related to transportation bottlenecks. This study contributes valuable insights for industry stakeholders, policymakers, and academics, guiding strategic decisions to enhance logistics efficiency and sustainability within Thailand's automotive parts manufacturing sector. As the industry continues to evolve, these findings offer a roadmap for fostering a resilient and competitive logistics ecosystem.