CREATING AN IMAGE WITH DIVERSITY FROM NATIVE PLANTS IN NUTRITION IN PHRAEK NAM DAENG SUBDISTRICT, AMPHAWA DISTRICT, SAMUT SONGKHRAM PROVINCE

Abstract

Abstract— The research on creating an image with diversity from native plants in nutrition in Phraek Nam Daeng Subdistrict, Amphawa District, Samut Songkhram Province is qualitative and quantitative research to explore native plant diversity in nutrition. To apply the image design of Phraek Nam Daeng Subdistrict, Amphawa District, Samut Songkhram Province. Focus on conducting surveys to obtain facts and context about the community. Based on in-depth interviews with local sages, Community leaders and community members found that local plants that are found to be very common and commonly used as food are Nipa palm, Seablite, and Azima sarmentosa. However, a native plant that is suitable for use in developing community products to create an image and identity is seablite, as it is a year-round plant that is popular for consumption. The appropriate product is Crispy Seablite, which is fried and dried at 80 degrees Celsius and will keep its shape intact. In addition, an important element in creating an image for the community is the environment in which the coastal area is located, which is a mangrove forest with mangrove roots as a symbol. To design patterns on packaging Product image satisfaction assessment results are at the highest level. It has an average of 4.80 (SD. 0.422), and the image per package is at the highest level. It has an average value of 4.80 (SD. 0.422). The packaging style consists of patterns and colors that come from the diversity of local plants, allowing it to represent the identity of the community at the highest level. It has an average of 4.94 (SD. 0.238).