EXPORT INNOVATIONS OF SMALL AND MEDIUM BUSINESS ENTREPRENEURS IN THAILAND

Abstract

Abstract—As the global business landscape undergoes a profound transformation driven by digital technologies, this study investigates the Characteristics of Successful International Trade for Thai Entrepreneurs in the Digital Transformation Era. Employing a mixed-methods approach, combining quantitative surveys, qualitative interviews, and document analysis, the research explores the strategic elements that contribute to the success of Thai entrepreneurs engaged in international trade. The key focus areas include the adoption of digital tools and technologies, strategic market research practices, the integration of digital solutions into supply chain management, and the measurement of success metrics such as revenue growth and market share. The findings reveal that successful entrepreneurs exhibit a nuanced understanding of digital dynamics, effectively leveraging technology to enhance operational efficiency, navigate global markets, and foster adaptability. The study provides actionable insights for entrepreneurs, policymakers, and stakeholders, emphasizing the importance of continuous adaptation and proactive engagement with digital transformation to achieve sustainable success in the international trade arena.