A MODEL OF DIGITAL FILMMAKING FOR GENERATION Z IN THAILAND

Abstract

Abstract— This research explores the dynamic landscape of digital filmmaking for Generation Z in Thailand, aiming to develop a comprehensive model aligned with the unique preferences and practices of this demographic. Utilizing a mixed-methods approach, combining quantitative surveys and qualitative interviews, the study investigates digital media consumption habits, technological proficiency, social media integration preferences, narrative inclinations, and the significance of cultural representation in filmmaking. Quantitative data analysis reveals Generation Z's proclivity for short-form videos and interactive storytelling on social platforms. The study underscores their high level of technological proficiency and the integral role of social media in content creation and consumption. Qualitative insights highlight a desire for visually engaging and culturally resonant narratives. Synthesizing these findings, the developed model emphasizes user-friendly technological interfaces, seamless social media integration, culturally authentic storytelling, and visually dynamic content creation. Recommendations include strategies for technology accessibility, social media integration, narrative development, community engagement, and continuous feedback mechanisms.