ORGANIZATIONAL MANAGEMENT MODELS FOR NEW GENERATIONS OF ENTREPRENEURS TO ENHANCE COMPETITIVE EFFICIENCY

Abstract

Abstract— As the entrepreneurial landscape undergoes unprecedented transformations propelled by technological advancements, globalization, and a shift in societal values, the effectiveness of organizational management becomes paramount for competitive efficiency and sustained success. This research investigates innovative organizational management models tailored to meet the distinctive needs and aspirations of new generations of entrepreneurs. A mixed-methods approach was employed, encompassing quantitative surveys and qualitative interviews. The study unveiled a pronounced preference among new generations of entrepreneurs for transformational leadership styles, emphasizing the importance of leaders who inspire innovation and prioritize employee development. Technology integration emerged as a pivotal factor, with entrepreneurs acknowledging its positive impact on communication, process efficiency, and remote work capabilities. Purpose-driven organizational models gained prominence, reflecting a shift towards businesses aligning goals with social and environmental purposes. The positive correlation between organizational agility and competitive efficiency highlighted the significance of adaptive practices. By illuminating effective models that enhance competitive efficiency, the research seeks to empower entrepreneurs with the knowledge and strategies required to navigate the complexities of the contemporary business landscape, ensuring the resilience and long-term success of their ventures.