SOLUTION OF CLOUD COMPUTING FOR GROWING SMALL AND MEDIUM ENTERPRISES IN HOTEL BUSINESS

  • SHUO ZHAI Suan Sunandha Rajabhat University
  • Chayanan Kerdpitak Suan Sunandha Rajabhat University
Keywords: Cloud Computing, SME, Hotel Business, Growth stage, Technology

Abstract

In the growth stages of the hotel industry, particularly for small enterprises, cloud computing presents a beacon of opportunity and efficiency. Small hotels, often constrained by limited resources and infrastructure, find in cloud computing a trans-formative solution to streamline operations and enhance guest experiences. Cloud-based solutions offer these establishments access to advanced technological capabilities without the burdensome costs associated with traditional IT infrastructure. From reservation management systems to customer relationship management tools, cloud computing empowers small hotels to efficiently manage their operations, improve guest interactions, and optimize resource utilization. Moreover, cloud computing enables seamless scalability, allowing small hotels to adapt to fluctuating demand and seasonal variations without the need for significant upfront investments. Additionally, cloud-based analytic provide invaluable insights into guest preferences and behavior, enabling small hoteliers to tailor their services and marketing strategies effectively. As such, in the formative stages of the hotel industry, cloud computing serves as a catalyst for innovation and growth, empowering small enterprises to compete on a level playing field while delivering exceptional guest experiences.cloud computing is revolutionizing the trajectory of small enterprises in the hotel industry's fledgling stages. By offering cost-effective solutions, enabling data-driven decision-making, and fostering collaboration, the cloud empowers small hotels to compete effectively, innovate boldly, and deliver exceptional guest experiences. As the industry continues to evolve, cloud technology will undoubtedly remain a cornerstone of success for small enterprises worldwide.

Published
2024-01-23