RELIGIOUS TOURISM MOTIVATION, TOURISM IMAGERY, TOURISM SATISFACTION, HAPPINESS AND LOYALTY OF TOURISTS TO FOGUANG TEMPLE OF WUTAI MOUNTAIN: LITERATURE REVIEW, EXPERT EVALUATION AND PRE-RESEARCH

Zhenyang  Lyu; Niyom S uwandej

Zhenyang Lyu Suan Sunandha Rajabhat University
Niyom S uwandej Suan Sunandha Rajabhat University

Keywords: Religious Tourism Motivations, Nostalgia, Scale development

Abstract

Wutai Mountain Foguang Temple is located in Wutai County, Xinzhou City, Shanxi Province. Foguang Temple of Wutai Mountain is listed as World Cultural Heritage by UNESCO and is a world-famous religious tourism mecca. At present, religious tourism is becoming the main way of tourism and economic growth point, in order to understand the religious tourism motivation, tourism image, tourism satisfaction, happiness and loyalty of tourists in Foguang Temple. In this study, literature review, expert evaluation (IOC), validity and reliability testing were used to sort out and analyze the existing literature, and 77 pre-survey questionnaires were issued. Through software analysis, the reference values of each scale are obtained. The validity and reliability of the scale are verified, which lays a foundation for further research.