THE ROLE OF LEADERSHIP STYLE, JOB SATISFACTION, ORGANIZATIONAL COMMITMENT ON CORPORATE PERFORMANCE IN CHINESE INTERNET INDUSTRY

YANG  LIU; CHAYANAN  KERDPITAK

YANG LIU Suan Sunandha Rajabhat University
CHAYANAN KERDPITAK Suan Sunandha Rajabhat University

Keywords: leadership style, job satisfaction, organizational commitment, organizational Commitment I

Abstract

This research explores the multifaceted relationship between leadership style, job
satisfaction, organizational commitment, and corporate performance in the dynamic Chinese
internet industry. Employing a mixed-method approach, the study integrates quantitative data
from a sample of 240 participants across 20 enterprises in Beijing's internet sector with
qualitative insights from 15 industry professionals. The research hypothesizes positive
correlations between these variables, positing that leadership style not only directly influences
corporate performance but also indirectly impacts it through mediating factors of job
satisfaction and organizational commitment. Quantitative analysis involves structured
questionnaires utilizing the Likert-5 scale, analyzed using SPSS and AMOS for descriptive
statistics and structural equation modeling. Qualitative data, gathered through in-depth
interviews, undergo thematic analysis, providing context and depth to the quantitative findings.
This comprehensive methodology aims to substantiate seven hypotheses, correlating leadership
styles (transformational, transactional, and laissez-faire) with job satisfaction, organizational
commitment, and corporate performance. The study anticipates revealing that transformational
leadership fosters innovation and adaptability, transactional leadership contributes to talent
retention and development, and laissez-faire leadership enhances creativity. Job satisfaction is
expected to mediate the relationship between leadership style and corporate performance,
emphasizing the role of employee well-being in organizational success. Similarly,
organizational commitment is projected to mediate the impact of leadership on corporate
performance, underscoring the importance of emotional, calculated, and moral attachment of
employees to their organization. This research aims to offer valuable insights into effective
leadership strategies in the rapidly evolving Chinese internet sector, highlighting the
importance of job satisfaction and organizational commitment in achieving superior corporate
performance.