THE COMPETITIVENESS OF THAILAND’S TRANSPORT SERVICES TRADE

Montipa  Vilasthip; Ratirath  Na Songkhla; Oraphan  Decha; Pannalin  Suchookorn; Peeranthon  Saensook

Montipa Vilasthip College of Innovation Management Suan Sunandha Rajabhat University
Ratirath Na Songkhla College of Innovation Management Suan Sunandha Rajabhat University
Oraphan Decha College of Innovation Management Suan Sunandha Rajabhat University
Pannalin Suchookorn College of Innovation Management Suan Sunandha Rajabhat University
Peeranthon Saensook College of Innovation Management Suan Sunandha Rajabhat University

Keywords: Transport Service in Thailand, Competitive power, Influence factor

Abstract

Abstract— The purpose of this research was to study 1) The competitiveness of Thailand's transport service trade and its influencing factors, 2) The revenue and expenditure of Thai transport service trade, 3) The radiation effect of Thai transport service trade on the ASEAN market. The status of the ASEAN summarizes the basic characteristics of Thailand's transport services trade. The MS index, RCA index, and TC index of Thailand's transport service trade are quantitatively analyzed. Through quantitative calculation, it is found that the competitiveness of Thailand's transport service trade is weak and it does not have comparative advantages in the international market. Then this paper takes Porter's Diamond Model as the theoretical framework and makes a qualitative analysis of resource factors, demand factors, related industries, competitive environment of enterprises, relevant government policies, and strategic opportunities of Thailand’s transport service trade. The empirical analysis of the factors influencing the competitiveness of Thai transport service trade. Based on Porter Diamond Model, combined with comparative advantage theory, industrial relevance theory, and economies of scale theory.
This paper constructs a multiple regression model for the factors influencing the MS index, RCA index, and TC index of Thai transport service trade from the actual situation of Thai transport service trade. Model. Through empirical analysis, this paper finds that among the six elements of the diamond model, demand factors and enterprise competitive strategy are the key factors affecting the competitiveness of Thailand's transport services trade. There is no significant correlation between other factors and the MS index, RCA index, and TC index of Thailand's transport services trade. Among the demand factors, the import and export volume of Thailand's goods trade is negatively correlated with the MS index and TC index of Thailand's transport services trade. The increase in the import and export volume of Thailand's goods trade will make the MS index and TC index of Thailand's transport services trade decline, which is mainly due to the relatively weak international transport capacity of Thailand's domestic transport services. The transportation of goods trade mainly depends on large international logistics enterprises.
In addition, among the relevant indicators of enterprise competition strategy, the transport cost of Thailand is negatively correlated with the RCA index of its transport service trade, and the increase of its transport cost will lead to the decrease of its RCA index, which is consistent with the views of other scholars in the past. Finally, in the sixth chapter of the paper, we summarize the research results of this paper, and according to the research results of this paper, we put forward relevant suggestions to promote the development of Thai transport service industry from the two levels of government and enterprise.