THE DEVELOPMENT OF MULTIMEDIA AND TRAINING ON PUBLIC COMMUNICATION TECHNIQUES IN PROMOTING BEST IMAGE OF THE COLLEGE OF LOGISTICS AND SUPPLY CHAIN

Abstract

Abstract— This research aims to study perceptions and satisfaction of multimedia in public communication as well as the satisfaction with training of public communication technique. The tool of this research contained 1) the development of multimedia for public relations of the College of Logistics and Supply Chain such as offline multimedia and online multimedia, 2) perception and satisfaction assessment form on multimedia media, 3) satisfaction assessment form of satisfaction for personal in the College of Logistics and Supply. The purposive sampling was employed to select 50 samples.
The results revealed that the samples in the College of Logistics and Supply chain college had a high level of satisfaction with multimedia for public communication ( ????̅ = 4.47, S.D = 0.05). The perceived level of multimedia in public communication was highest score ( ????̅ = 4.67, S.D = 0.19). The samples were highly satisfaction with the training ( ????̅ = 4.57, S.D = 0.02). It can be concluded that the well-developed in multimedia for public communication is high-quality that can employ in public communication. The training on public communication techniques can also assist to promote in building of best image for the College of Logistics and Supply Chain in the future.