FACTORS AFFECTING THE DECISION TO CHOOSE A PARCEL DELIVERY SERVICE IN UDON THANI PROVINCE

Abstract

Abstract— The purpose of this research, to study the relationship between demographic characteristics and consumer decisions. Data were collected from 1 sample group. The sample group consisted of 322 peoples, public who come to use the parcel delivery service in Udon Thani Province. The results of the research showed that resulting in the decision to choose the parcel delivery service in Udon Thani Province. Is different, therefore, there are suggestions to improve the main points, which are suggesting training for good service and good human relations Customer friendly. There are steps to solve the problems for users in a systematic, uncomplicated manner with facilities for customer service such as toilets, drinking water and buildings should be clean. There is a regulation and promotion of the market, such as the cumulative payment of points. There are public relations through various media. Give importance to delivering products to customers in good condition, not damaged or lost. And the service fees are set appropriately. Suggestions for the development of employee training all the time. To ensure the use of services for both export and import customers Including other logistics services. Extensive network both at home and abroad to be able to accommodate the needs of most customers.