MARKETING ANALYSIS OF COMMUNITY ENTERPRISE GROUP IN OF UDON THANI PROVINCE

Phirayu  Seanbudda; Amornrat  Muenjitnoy; Napassawan  Kumklong

Phirayu Seanbudda Suan Sunandha Rajabhat University
Amornrat Muenjitnoy Suan Sunandha Rajabhat University
Napassawan Kumklong Suan Sunandha Rajabhat University

Keywords: Community Enterprise Group, Marketing, The 4Ps of Marketing

Abstract

Marketing Analysis of Community Enterprise Group in Udon Thani province the objective of this study was to collect information on marketing, analysis, and assessment of the business environment. There are 2 groups of community enterprises in Udon Thani province; Ban Tha Tum community enterprise and Bai Fern rice cracker with watermelon juice community enterprise. Analyzing community enterprise groups in marketing assess the general condition and problems.
Ban Tha Tum Community Enterprise The results showed that. Products: there are certified by FDA and OTOP. Price: selling price is like other dealers. Place: there are distribution channels throughout the storefront, Exhibitions and online. Promotion: There is a government policy to promote community enterprises. Product: Products are packaged in sets, e.g., 5 pieces per package and other sizes.
Bai Fern rice cracker with watermelon juice Community Enterprise. There are a variety of products and packaging at affordable prices. There are promotions, if purchased in large quantities, meet OTOP standards, can receive support from the government. Distribution by selling both at the production site, trade shows, telephone, and online channels.