DATA AND POTENTIAL OF THAILAND TOURISM FOR DEVELOP THAILAND'S NATIONAL TOURISM CENTRALIZED DATABASE FOR SERVICES

Pimploi  Tirastittam; Mongkon  Wimonrat; Patsara  Sirikamonsin; Aongart  Aun-A-Nan

Pimploi Tirastittam College of Innovation and Management, Suan Sunandha Rajabhat University, Thailand
Mongkon Wimonrat College of Innovation and Management, Suan Sunandha Rajabhat University, Thailand
Patsara Sirikamonsin College of Innovation and Management, Suan Sunandha Rajabhat University, Thailand
Aongart Aun-A-Nan College of Innovation and Management, Suan Sunandha Rajabhat University, Thailand

Keywords: National Tourism Centralized Database for Services, Thailand, Tourism

Abstract

Abstract— There was an order from the Thailand’s government to ministry of tourism, and sports to design the “National Tourism Centralized Database for Services” in order to align with the related agencies under the digital circumstance to support the “Digital Tourism Operation Center” and to amend and develop the qualified digital tourism’s data of 77 provinces into the system. This research is the quantitative research and the population for this research are the stakeholder of the tourism industry such as tourists, tourism entrepreneurs and the government officer who related to the tourism business and the sample of this research is 400. The result showed that the stakeholder of Thailand’s tourism is satisfied with every aspect of tourism data management of Thailand’s tourism with the 3.97 score.