DEMAND ANALYSIS OF AROMATIC COCONUTS FOR PROCESSING OF ABC CO., LTD

Wannee  Sutthachaidee; Thawanrat  Kuarsuwan; Nipawan  Poojom; Warinthron  Pengpaibool

Wannee Sutthachaidee Lecturer of College of Logistics and Supply Chain, SuanSunandha Rajabhat University
Thawanrat Kuarsuwan Independent Academician, PakKred District, Nonthaburi Province, Thailand
Nipawan Poojom Lecturer of College of Logistics and Supply Chain, SuanSunandha Rajabhat University
Warinthron Pengpaibool Student of College of Logistics and Supply Chain, SuanSunandha Rajabhat University

Keywords: Demand, Forecasting, Aromatic Coconuts

Abstract

Abstract— This research assessed the market for aromatic coconuts that ABC Company Limited will process. The objective of this research is to plan the preparation of merchandise to satisfy consumer demands utilizing the findings of an analysis of data. This research is quantitative in nature. An in-depth interview with an entrepreneur from ABC Company Limited, who operated a company buying aromatic coconuts from farmers and transporting them to Asiatic Agro-Industry Company Limited for subsequent processing, served as the primary data collection instrument. The data were analyzed using the Time Series Method of demand forecasting with the Exponential Smoothing method and the accuracy of the forecasting was measured using the mean absolute deviation MAD (Mean Absolute Deviation), Mean Squared Error, and Mean Absolute Percent Error (MAPE). Even though it has higher reliability and is the most accurate forecasting technique, Exponential Smoothing with α=0.1 is implemented in demand forecasting and strategic sourcing, according to the research. 419,00 aromatic coconuts being consumed in January 2022.