THE CONFIRMATORY ANALYSIS OF TRANSFORMATIONAL LEADERSHIP, CUSTOMER LOYALTY AND SUPPLY CHAIN PERFORMANCE

Abstract

Abstract—The objectives of this research are to 1) study the levels of transformational leadership (TRA), customer loyalty (LOY), and supply chain performance (SCP), and 2) analyze the appropriate factors of TRA, LOY, SCP. The sample was 300 Thailand logistics service providers (LSPs), arisen from stratified random sampling. The instruments used in the research were questionnaires. The statistics used for data analysis were frequency, percentage, mean, standard deviation, confirmatory factor analysis using structural equation modeling. The findings revealed that 1) the levels of TRA, LOY and SCP of Thailand LSPs were at a high level, and 2) for appropriate factor analysis results, TRA comprised idealized influence, inspiration motivation, intellectual stimulation, and individualized consideration, LOY consisted of company commitment, company trust, and company satisfaction, and SCP contained reliability, responsiveness, agility, costs, and asset management. For practical recommendation, such findings can be a guideline for LSPs to improve their supply chain performance. For theoretical recommendation, academicians and interested persons can bring the research results to conduct further research on other potential industries and innovative issues as essential factors in logistics and supply chain management.