LOGISTICS AND SUPPLY CHAIN MANAGEMENT MODEL FOR THAI ORCHID BUSINESS: A CASE STUDY OF MANA ORCHID

Watanyu  Choopak; Amornrat  Udomcharoensil; Suwat  Nualkaw

Watanyu Choopak Suan Sunandha Rajabhat University
Amornrat Udomcharoensil Suan Sunandha Rajabhat University
Suwat Nualkaw Suan Sunandha Rajabhat University

Keywords: Logistics and Supply Chain, Orchid, SCOR Model

Abstract

Abstract— Orchid is an important economic crop. Cut and plant orchids can be exported and Thailand earns 1,500 million baht annually. Major export markets are Japan, European Union, and USA. In addition, the trend of new markets, such as the Middle East, China is likely to increase.
This study aims to study the supply chain management model of Thai orchid business and to inspect in order to analyze the characteristics of Supply Chain Operation Reference Model (SCOR Model). The results depict that Mana Orchid is planning to qualitative forecasting. Mana Orchid is traded in two main categories: retail customers and the wholesale price. Source to breed, such as plastic pots, coconut husks, fertilizer and Boxes for Orchid packing. It is made to order. Delivery to Outsource. Mana Orchids will return the product due to the Mana Orchids mistakes only. If the goods are damaged during shipping, the shipping agent will be responsible.