CREATION OF MARKETING STRATEGIES FOR GOVERNMENT WELFARE SHOPS THAT AFFECTS PURCHASING DECISIONS IN PATHUM THANI PROVINCE, THAILAND
Abstract— Research on “Marketing Strategies of Government Welfare Shops that affects purchasing decisions Pathum Thani Province. The objective is to analyze the market competition situation. and marketing strategies for government welfare shops Including analyzing marketing strategies that affect the decision to buy products from government welfare stores. Pathum Thani Province. The population used in this study were executives or those involved in the Pracharath store business. Employees of Pracharat shops, community leaders and villagers in the community, totaling 30 people, were used to collect data by means of a group interview. and content analysis techniques were used to determine group of important conceptual topics and important conceptual patterns that are the subjects of the research. The results of the study revealed that the analysis of the marketing strategy of the government welfare stores Pathum Thani Province Products are important marketing factors of the government welfare shops. Must be taken into account because the products are available in a variety of styles and sizes. Products are of standard quality. product modernity and local uniqueness It is a factor that can affect the decision to buy the product. However, with the expansion of the modern store business causing obstacles to business operations.
Therefore, setting a fair price is consistent with the perception of price and quality from customers. There is a clear price tag. There should be a festival to reduce the product price. Accumulating points to redeem products distribution of souvenirs at various festivals Add a payment method by credit card. Adding distribution channels that customers are familiar with, such as online channels for easy access Because nowadays, the behavior of choosing products online. Along with focusing on training sales staff to interact better with customers. To provide a standardized service process accurate and fast as well as focusing on cleanliness and safety Therefore, it is an important method that affects the decision to buy products in the government welfare shop. Pathum Thani Province.