THE SELECTION OF OKRA SUPPLIERS FOR EXPORT TO JAPAN BY APPLIED AN ANALYTICAL HIERARCHY PROCESS TECHNIQUE A CASE STUDY: ABC COMPANY, PHOTHARAM, RATCHABURI PROVINCE

Abstract

Abstract—This research aimed to study causes of study the solutions of supply chain in okra business for export to Japan, case study of ABC Copany, Photharam District, Ratchaburi Province in order to study all of factors that affect to select okra for export to Japan of from Ratchaburi Province. And then selected the district area of okra growers qualified for export to Japan, a case study of ABC Company, Photharam District, Ratchaburi Province. From the research, it was found that the factors for selecting okra for exporting to Japan consisting of 5 factors: 1. A pod must length around 8-11.5 cm. 2. A pod straight, have not bent and look abnormal. 3. A pod must be fresh green. 4. A pod must be pentagonal 5. A pod without of defects that caused of diseases and insects. The nature of this decision usually is complex and unstructured. Management science techniques might be helpful tools for these kinds of decision‐making problems. The aim of this paper is to use fuzzy analytic hierarchy process (AHP) to select the best district area of okra providing the most satisfaction for the criteria determined.The managers of a ABC Company, Photharam District, Ratchaburi Province established in Thailand were interviewed and the most important criteria taken into account by the managers while they were selecting district area of okra were determined by a questionnaire. The fuzzy AHP was used to compare these area The computational results show that, Don Tum District 0.5730, Kamphaeng Saen District 0.3150 and Bang Len District 0.1120