LEADERSHIP AND CUSTOMER LOYALTY AFFECTING SUPPLY CHAIN PERFORMANCE OF THAILAND LOGISTICS SERVICE PROVIDERS

Abstract

Abstract— Logistics service providers (LSPs) in Thailand now have encountered a high competition. As a result, measuring the performance in supply chain to compare with the competitors and to improve the business properly can be the solution. The objectives of this research are to 1) study the levels of transformational leadership (TRA), customer loyalty (LOY), and supply chain performance (SCP) of Thailand LSPs, 2) analyze the appropriate factors of TRA, LOY, SCP of Thailand LSPs, and 3) study the effects of TRA, LOY, and SCP on each other in the context of Thailand LSPs. The study used quantitative method research. The sample was 300 Thailand LSPs, arisen from convenience sampling. The instruments used in the research were questionnaires. The statistics used for data analysis were frequency, percentage, mean, standard deviation, The findings revealed that 1) the levels of TRA, LOY and SCP of Thailand LSPs were at a high level. 2) For appropriate factor analysis results, TRA comprised idealized influence, inspiration motivation, intellectual stimulation, and individualized consideration, LOY consisted of company commitment, company trust, and company satisfaction, and SCP contained reliability, responsiveness, agility, costs, and asset management. 3) TRA had a direct positive effect on LOY and SCP as well as LOY mediates the effect of TRA and SCP.