SUPPLY CHAIN MANAGEMENT FOR COMMUNITY PRODUCTS FROM BANANAS CASE STUDY THA SAE DISTRICT, CHUMPHON PROVINCE

Nipawan  Poojom; Wannee  Sutthachaidee; Karnnapat  Chumkad; Kevalin  Poomkhachon

Nipawan Poojom Lecturer of College of Logistics and Supply Chain, SuanSunandha Rajabhat University
Wannee Sutthachaidee Lecturer of College of Logistics and Supply Chain, SuanSunandha Rajabhat University
Karnnapat Chumkad Lecturer of College of Logistics and Supply Chain, SuanSunandha Rajabhat University
Kevalin Poomkhachon Lecturer of College of Logistics and Supply Chain, SuanSunandha Rajabhat University

Keywords: Supply Chain Management, Dried Banana Products, SCOR MODEL

Abstract

Abstract— The objectives of this research were 1) to study the characteristics of the dried banana business, a community enterprise of Father Ta Hin Chang farmer's group, Chumphon province, 2) to study the problems and obstacles in the dried banana business supply chain, and 3) to use the SCOR model. It is a suggestion to increase the efficiency of the operations of the Dried Leb Manang Banana Product Business Group. The research model is qualitative research (Qualitative), using concepts and theories, models referring to processes in the supply chain, SCOR Model as a research framework. The research area was the Father-in-law Hin Chang Agricultural Housewives Community Enterprise, Tha Sae District, Chumphon Province. The main data provider was the Father-in-law Hin Chang Agricultural Housewives Community Enterprise, 40 people using purposive sampling. dried banana business The research tool was an in-depth interview. Data were analyzed by content analysis and descriptive writing.
The results showed that (1) The occupational group has an operational plan based on experience. Then purchase raw materials and produces. (2) The raw material procurement occupation group starts by surveying the number of raw materials remaining and checking customer orders and then calculating the number of raw materials that must be ordered based on experience. There was a shortage of raw materials for Banana Leap Mue Nang. (3) Most professional groups produce both according to customer orders and waiting to be sold. Found a problem with high production costs and delays in the production process. (4) Occupational groups do not record data and will choose the delivery method according to customer needs. There was a problem with the product being damaged during transportation. (5) Most professional groups do not return the product.