A WAY TO MORE EFFECTIVE MARKETING STRATEGIES FOR COMMUNITY ENTERPRISES IN NONTHABURI PROVINCE, THAILAND
Abstract—The research aims to investigate the situations of market competition and marketing service strategy of community enterprises, Nonthaburi province and analyzing market services strategy that affect the decision-making to purchase the products at community enterprises, Nonthaburi province. The population for this study was the executive or those associated with the business operations of community enterprises and also store employees, leaders in the community and people in the community around 40 people for the purpose of collecting information by group interviews. This study was using data analysis technique to determine a group of important topics and the important concept of research issues.
The study results from the marketing strategy analysis of community enterprises, Nonthaburi province found that the important factors that community enterprises have to consider are the cleaning of the product, control the production and an expiration date clearly. Together with the product have many types to choose according to their needs. It was affecting their decision to buy the product. However, the expansion of new style modern shops was the barrier to the business. Therefore, community enterprises should increase the efficiency of business management in order to develop the modern shops. The design of the store and the product placement organized into categories for the sake of convenience to buy for customer. Also, there should consider having the product price clearly, together with the pricing of goods should be based on the quality and services to meet the needs of expectations of the target customers of all levels. In addition, if the community enterprises could publicize by promoting sales activities, providing a discount on the price of goods will help stimulate sales, more than ever before.