A DEVELOPMENT GUIDANCE OF TOURISM LOGISTICS MANAGEMENT FOR BAN PHE IN RAYONG PROVINCE

Abstract

Abstract—The objectives of this study were 1) to study the logistics situation for tourism in Ban Phe, Rayong province 2) to study the satisfaction of tourists towards the components and the logistics management for tourism in Ban Phe, Rayong province 3) to study the logistics management for tourism in Ban Phe, Rayong province from the perspective of tourists 4) to collect data to be a guideline for the development of the logistics management for tourism in Ban Phe, Rayong province. The sample group was 400 tourists in Ban Phe, Rayong province. Questionnaires were used for data collection and statistics analysis consisted of frequency distribution, percentage, mean, standard deviation, t-test, and f-test by using One-Way ANOVA. The research found that most of tourists were females and ages between 18 - 30 years old. Most of them were single, company employees, studied bachelor’s degree, and have the average monthly income between 15,001 - 20,000-baht. Most of the tourism come to Ban Phe Rayong province for second time, took long holiday to travel and visited at least 2 places, receive tourism information from friends and family, travel by private car or rental car. Travel planned expenses per trip were between 2,001 - 5,000 baht. The main objective of tourism was for recreation, the form of traveling is private travel, come with friends, spend in cash and almost all want to come back to travel at Ban Phe again. The tourists were satisfied with the overall components of the logistics for tourism in the high level.