PROCESS DEVELOPMENT OF THAI's OKRA LOGISTICS AND SUPPLY CHAIN MANAGEMENT FOR EXPORT TO JAPAN
Abstract—This article aims to 1) searching the process development of Thai green okra logistics and supply chain management for export to Japan, and 2) evaluate the optimization of logistics and supply chain of the green okra producer and exporter group. The research method was used mixed method research among research and development (R&D), qualitative research, and quantitative research. The data were collected by using interviews from the sample 2 groups namely; 1) group of green okra agriculturists and 2) exporters group was 120 people. The exact number is unknown. The data were tested for content and analyzed using descriptive statistics and structural equation models. To make sure that the information is reliable and accurate. The findings found that 1) the development of Thai green okra logistics and supply chain management processes for export to Japan. The procurement of the product must be sourced from a supplier who is an agriculturist. By creating a membership system for a network of agriculturists to deliver products to the company. The collect and storage found that the agriculturists need to collect the product, deliver day by day, and the company stores in the cold storage room, the temperature at 8-20oCelsius. Moving and spreading within the country, it must be a short transport distance of 10-72 kilometers and export by air. For the reason that, the green okra easily bruises and does not last long. While, marketing and sales must focus on the international markets because of the high prices, and have a guarantee for purchase price from the company at 23-30 baht per kilograms. 2) Export customs clearance is focused on the detection of pesticide and chemical residues must pass. The company has to have an inspection room (Laboratory Control) to reduce expense and 3) the operational efficiency of the green okra agricultural product entrepreneurs, it was found that it could increase sales more. That is the agriculture would have a high profit of 40,000 - 50,000 baht. / Rai. The better product quality is a standardized product with export level quality. This was a result of cultivation using a controlled chemical with a GAP standard. The harvesting period was 45 days faster than other crops. The cost is cheaper because the company invests in seeds, fertilizers, drugs, and knowledge. Agriculturists invest labor. While reaching out to customers and closer relationships is green okra agriculturists (Supplier Tier1) and the export company (Supplier Tier 2) has a cooperative relationship in the middle level that dependence and mutual benefit.