THE CHARACTERISTICS OF CULTURAL TOURISM, KRATHUM BAEN DISTRICT, SAMUT SAKHON PROVINCE.
This research is conducted by qualitative research. Qualitative data was collected by documentary research, in-depth interviews. This research objectives were conducted in order to study the basic information about cultural attractions, and the needs of many stakeholders or many parties who involve in cultural tourism in Krathum Baen District, Samut Sakhon Province. The researcher uses the information obtained in conducting and creating an innovative model of cultural tourism management as well as creating public relations planning in Krathum Baen District Samut Sakhon Province. the educational, employment by giving access to decent work opportunities in the tourism sector, enhancing professional skills in tourism industry. Locality environment protection, the need to prevent the historical landmark and area around the landmark. The needs of security and moreover, the need to implement innovation and technology to promote historical landmark, the using of technologies that could help in promoting and creating alternative cultural itineraries or promoting new images of Cultural Tourism in the way that is suit with tourist behaviour as well as promoting the new image of that communitiesfor a smarter competitiveness. Finally, cultural tourism needs a strong role for the private sector to integrate Cultural tourism development which can contribute effectively to the SDGs, with effective resource management.