Traditional and Modern Fusion: The Application and Challenges of Leizhou Cattail Weaving in Modern Cultural Creative Designs

Xiaopu  Zhang; Chanoknart  Mayusoh; Akapong  Inkuer; Pisit  Puntien

Xiaopu Zhang Suan Sunandha Rajabhat University, Thailand
Chanoknart Mayusoh Suan Sunandha Rajabhat University, Thailand
Akapong Inkuer Suan Sunandha Rajabhat University, Thailand
Pisit Puntien Suan Sunandha Rajabhat University, Thailand

Keywords: Intangible Cultural Heritage, Leizhou Cattail Weaving, Cultural and Creative Industries, Product Design, Cultural Inheritance

Abstract

Leizhou cattail weaving, a significant intangible cultural heritage of Guangdong, embodies rich historical and cultural value. However, modernization has led to challenges such as a decline in inheritors, limited design innovation, and restricted market reach. The emergence of cultural and creative industries presents new opportunities to revitalize this traditional craft and support its sustainable development.This study, adopting a cultural and creative industries perspective, integrates literature research and fieldwork to examine the craftsmanship, cultural significance, and contemporary applications of Leizhou cattail weaving. Through semi-structured interviews, it explores the craft’s development within modern cultural and creative design. Findings indicate that while Leizhou cattail weaving excels in material selection and technique, it falls short in aesthetics and innovation, limiting its market appeal. Drawing on domestic and international industry practices, this study proposes sustainable development strategies to support its modernization and offer insights for the broader revitalization of traditional handicrafts.