Research on the Innovative Design of Suzhou Embroidery Craft in Tourist Souvenirs under the Background of Wu Culture

Abstract

Wu culture, as a brilliant component of Chinese civilization, gave birth to Suzhou embroidery, a unique handicraft treasure. Suzhou embroidery not only carries a profound historical and cultural heritage, but also has been recognized as an intangible cultural heritage, showing outstanding artistic value. This study deeply discusses the innovative application of Suzhou embroidery technology in tourist souvenirs under the background of Wu culture, and systematically analyzes the historical background, artistic characteristics and current situation of Suzhou embroidery in the tourist souvenir market. Through the comprehensive use of literature research, field investigation, in-depth interview and other qualitative and quantitative research methods, this study excavates the cultural significance, artistic characteristics and market value of Suzhou embroidery. The research results show that integrating the unique value of Wu culture into the design of Suzhou embroidery tourist souvenirs can not only effectively improve the cultural connotation and market competitiveness of the products, but also enhance the cultural identity and emotional experience of consumers. This study provides a theoretical and practical basis for the inheritance and development of Suzhou embroidery craft, as well as a useful reference for the modernization and innovative development of other intangible cultural heritage.