The Role of Artificial Intelligence in Advancing Sustainable Development Goals: Enhancing Tourism Supply Chain Performance and Sustainable Management Practices in Thailand’s Tourism Industry – A Systematic Review

Natapat  Areerakulkan; Chanicha  Moryadee; Srisarin  Norasetsophon; Tanasarn  Panichayakorn

Natapat Areerakulkan Suan Sunandha Rajabhat University, Thailand
Chanicha Moryadee Suan Sunandha Rajabhat University, Thailand
Srisarin Norasetsophon Suan Sunandha Rajabhat University, Thailand
Tanasarn Panichayakorn Suan Sunandha Rajabhat University, Thailand

Keywords: Artificial Intelligence (AI), Sustainable Development Goals (SDGs), Tourism Supply Chain Performance, Sustainable Supply Chain Management (SSCM), Thailand Tourism Industry

Abstract

The integration of Artificial Intelligence (AI) into sustainable development initiatives has gained significant momentum, particularly in the tourism industry, where supply chain performance plays a pivotal role. This paper systematically reviews the influence of AI on achieving Sustainable Development Goals (SDGs) through enhanced tourism supply chain performance and the adoption of Sustainable Supply Chain Management (SSCM) practices in Thailand's tourism sector. By analyzing academic literature, case studies, and industry reports, the study explores how AI-driven innovations—such as predictive analytics, smart resource allocation, and real-time decision-making—contribute to sustainable tourism practices.
Key findings highlight the potential of AI to optimize resource efficiency, reduce environmental impacts, and enhance stakeholder collaboration, thereby fostering economic, social, and environmental sustainability. Moreover, the study identifies barriers to AI adoption, including technological infrastructure gaps and stakeholder resistance, and offers actionable recommendations for policymakers and industry leaders. This review underscores the critical role of AI as a transformative tool for aligning tourism supply chain practices with global SDG targets, providing a blueprint for Thailand's tourism industry to achieve sustainable growth in an increasingly competitive and eco-conscious market.