Factors Affecting Customer Satisfaction with Financial Services at the Office of General Education and e-Learning Innovation, Fiscal Year 2024

Abstract

This study, titled Factors Affecting the Satisfaction of Visitors to the Financial Office of the School of General Education and Electronic Learning Innovation for the Fiscal Year 2024, aimed to examine the factors influencing visitor satisfaction with the financial office of the School of General Education and Electronic Learning Innovation during the fiscal year 2024. Additionally, the study sought to utilize the findings to enhance operational efficiency. The population for this study consisted of 25 personnel from the School of General Education and Electronic Learning Innovation (data as of July 2024). Data collection was conducted using questionnaires, and statistical analysis included percentage, mean, and standard deviation.
The findings revealed that the overall satisfaction level of visitors regarding financial office services was high. Most visitors were highly satisfied with the professionalism and efficiency of the financial officers. Among the factors examined, personnel competence received the highest satisfaction ratings, as visitors appreciated the staff's ability to work efficiently and provide excellent service. Cash receipts and disbursements also achieved a high satisfaction level, reflecting the promptness and accuracy of these processes, which contributed to visitor satisfaction. Meanwhile, accounting records, though rated the lowest among the factors, still achieved a high satisfaction level. This indicates that while the accounting process is effective, there remains room for improvement.