Application of Digital Cloud Media to Communicate Corporate Performance

Krisana  Aree; Sinchai  Poolklai; Thanakorn  Uiphanit

Krisana Aree Suan Sunandha Rajabhat University
Sinchai Poolklai Suan Sunandha Rajabhat University
Thanakorn Uiphanit Suan Sunandha Rajabhat University

Keywords: Digital Media, Cloud, Performance

Abstract

Research on the application of digital cloud media to communicate organizational performance By evaluating the application of digital cloud media, 40 people, the objectives is as follows: 1) To study the use of digital cloud media for communicating organizational performance results. 2) To analyze the approaches for applying digital cloud media to communicate organizational performance results. The research focused on two online platforms, “Canva” and “Looker Studio (Google Data Studio),” and included evaluations of participants' knowledge and understanding through a pre- and post-training assessment.
Before using Canva, participants rated their knowledge and understanding at a low level (x̅ = 2.50). After the training, their knowledge significantly improved to a high level (x̅ = 4.40). The overall usability of the system, including ease of use and navigation, was rated at a high level (x̅ = 4.22). Before using Looker Studio, participants rated their knowledge and understanding at a moderate level (x̅ = 2.55). After using the platform, their understanding increased to the highest level (x̅ = 4.53). The usability of Looker Studio, particularly in terms of ease of use, was rated at a high level (x̅ = 4.23). The analysis indicated that the application of digital cloud media for communicating organizational performance results was rated at a high level (x̅ = 4.25). The system’s accuracy was rated at the highest level (x̅ = 4.55). Both Canva and Looker Studio were perceived as user-friendly platforms with simple and intuitive menus, rated at a high level (x̅ = 4.25). The convenience of using online platforms and storing data on the cloud drive was rated at the highest level (x̅ = 4.75).
The study found that the organization effectively created and communicated organizational performance data using digital cloud media. Academic support staff expressed the highest level of satisfaction with the application of these digital tools (x̅ = 4.73).