ELECTRONIC SPORT MANAGEMENT INNOVATION AND GAMING BUSINESS GROWTH ANALYSIS IN THAILAND

Wichar  kunkum; Pachoke  Lert-asavapatra; Chompoo  Saisama; Mooktra  Thongves

Wichar kunkum Suan Sunandha Rajabhat University, Thailand
Pachoke Lert-asavapatra Suan Sunandha Rajabhat University, Thailand
Chompoo Saisama Suan Sunandha Rajabhat University, Thailand
Mooktra Thongves Suan Sunandha Rajabhat University, Thailand

Keywords: E-sports, Gaming Business, Management Innovation

Abstract

Abstract— Nowadays, games are becoming more socially acceptable on a global scale. Nevertheless, the question that remains in the minds of many remains. Regardless of where the game can go, how serious can people be so serious about the game that they can make a living steadily? Games that have evolved have become consoles and computers; to this day, it is already a sport. Therefore, competition is a must-have. Industry matters e-sport is gaining attention from all businesses and is growing in many Thai gaming businesses that are very interested in this business.
Furthermore, the industry will be able to regain its revenue. This is evident from cooperation with hardware and software manufacturers and participation in many competition activities in thailand and internationally. The following esports are not just kids' games anymore. It is a matter for adults to understand, not to understand what a game is, but to understand how to develop it so that all sectors understand the game because of the growth of Thailand's gaming business.
This article is written to inform readers about esports management, so it focuses on two key issues: 1) innovation in esports management and 2) analysis of the growth of the gaming business in Thailand.