QUALITY DEVELOPMENT AND APPLICATION FOR PRODUCT STANDARD CERTIFICATE OF LOCAL FISHERY PRODUCTS

Kuncharee  Kakhai; Supattra  Pranee; Poramet  Saeng-on; Nathakorn  Kumpetch

Kuncharee Kakhai Suan Sunandha Rajabhat University, Thailand
Supattra Pranee Suan Sunandha Rajabhat University, Thailand
Poramet Saeng-on Suan Sunandha Rajabhat University, Thailand
Nathakorn Kumpetch Suan Sunandha Rajabhat University, Thailand

Keywords: Quality, Standards, Local Fishing Products

Abstract

Abstract— Research on quality development and application for product standard certificate of local fishery products. The aim of this article is to study consumer behavior in purchasing products that have been certified by Ranong province's standards. The sample group is consumers who buy local fishery products in Ranong province, 400 people. Collect data by using a questionnaire. Analyze data using descriptive statistics. The results showed that most respondents were females with an average age of 21-30 years, single status, occupation as an employee of a private company, and an average monthly personal income of more than 25,000 baht. The media that makes know friends recommend the product. The person who influences the decision to buy a product is the consumer themself. The sample decided to buy the product as a souvenir. The place to buy products is a store/souvenir shop. The product chosen for purchase is a food product category. The factor that chooses a product is the standard quality product—the standards related to products that make consumers decide to buy our food, drug administration, and halal. Most choose to buy only those that are certified to the standard.