DEVELOPING THE EFFICIENCY OF FINANCIAL AND ACCOUNTING SERVICE CHANNELS OF EDUCATIONAL INSTITUTIONS

Abstract

Abstract—The purpose of this study was to study the satisfaction of financial and accounting service channels in case study of the Faculty of Management Sciences, Suan Sunandha Rajabhat University, and to improve the efficiency of financial and accounting service channels. The sample used in this study were academic personnel and academic support personnel of Faculty of Management, Sciences Suan Sunandha Rajabhat University, a total of 80 people. The study found that the sample group was satisfied with the efficiency of the financial and accounting service channels in terms of knowledge and understanding of financial and accounting services at high level. Communication in Financial and Accounting transactions was at moderate level. Important information and related documents can be forwarded or downloaded from various communication channels was at a high level. Social media communication such as LINE Official Account, E-Mail, and Website can facilitate and speed up the service was at a high level. Preliminary examination of documents disbursements took appropriate time at a high level. Having a communication channel or informing important news related to the finance and accounting department to be informed faster and more efficiently was at a high level. Suggestion for the study were efficiency of financial and accounting service channels should be developed in many channels and using modern and safe social media. In addition, information technology should be applied to develop document systems and various information related to the operations of all finance and accounting departments for greater efficiency and effectiveness.