FACTORS AFFECTING THE PROMOTION AND DEVELOPMENT OF PUBLIC RELATIONS EXPOSURE WITHIN HIGHER EDUCATION INSTITUTIONS

Abstract

Abstract— The purpose of this study was to study the behavior of internal public relations media exposure of personnel in university in case of Faculty of Management Sciences, Suan Sunandha Rajabhat University, and to study the need for news and information from internal public relations media in university. The samples used in this study were administrators, teachers, staff and students of the Faculty of Management Science, Suan Sunandha Rajabhat University, a total 200 people. The results showed that most of the sample were female and aged between 21 – 30 years old. Channels for receiving news and public relations was receiving through Social Media of the Faculty of Management Science which has many channels, including facebook, imstagram, twitter, youtube, tiktok the most. The reason for receiving the news was to get as much information as possible and to exchange views with colleagues. How to receive news was carefully reading only the media that interest. The problem in receiving internal public relations news was that the form of public relations was not comprehensive and interesting. The media design was the attractive design, and the format was multimedia. In addition, the need for news and information from internal public relations media in university found that there was a need for public relations media through the website and social media the most and the least is the public relations board and mail merge. The type of news to receive was news about student recruitment the most, followed by training/seminars, organizing activities, awarding of personnel and students and activities open to personnel and student participation.