PUBLIC RELATIONS THROUGH SOCIAL MEDIA TO ENHANCE THE IMAGE OF THE UNIVERSITY

Abstract

Abstract—The objectives of this research were to compare awareness of public relations through social media and image of Suan Sunandha Rajabhat University through social media, and to study the relationship between perception of public relations through social media and the image of the university. This study was a quantitative study. The sample group is 400 students studying in Suan Sunandha Rajabhat University by using stratified random sampling and using a questionnaire as a tool to collect data of 400 sets. The statistics used are frequency percentage, mean, standard deviation, t-Test, one-way ANOVA, and Pearson's correlation. The results of the study revealed that most of the respondents perceived the news releases through the university's Facebook page the most and had a good view of University's overall image. In addition, the research results showed that different ages, faculties and years of study of students making the news awareness level publicize through different online media and make different perspectives on the image of the university at the statistical significance level of .05. Including the perception of public relations related to the image of Suan Sunandha Rajabhat University at the statistical significance level of .01.