MOTIVATION FACTORS AFFECTING ORGANIZATIONAL COMMITMENT OF ACADEMIC SUPPORTING PERSONNEL

Abstract

Abstract— The purpose of this research was to study factors of motivation that affected organizational commitment of academic supporting personnel. The sample of 200 academic supporting personnel at Suan Sunandha Rajabhat University selected using stratified sampling method. This research uses a quantitative research approach. The data were collected by using questionnaires tested for the validity and reliability. The statistics used in the analysis were frequency, percentage, mean, standard deviation, and multiple regression analysis. The results showed that work motivation in the aspect of achievement had the greatest influenced on organizational commitment, followed by responsibility, recognition, and work itself, respectively. Whereas work motivation in the aspect of advancement did not affect organizational commitment of academic supporting personnel at a statistically significant level of .05.