STUDENT SATISFACTION TOWARDS THE SERVICE QUALITY OF EDUCATIONAL MANAGEMENT SERVICES

Abstract

Abstract— This research aims to study the quality of service that affects student satisfaction towards the service quality of educational management services units in Suan Sunandha Rajabhat University. The sample group used in the research was 400 students who came to use the services of the educational service units in Suan Sunandha Rajabhat University, obtained by stratified sampling method. The tool used was a questionnaire with a reliability value of .95. Data were analyzed using statistics, mean, standard deviation, Chi-square test and multiple regression analysis. The services quality of educational services units in terms of reliability, responsiveness, confidence, empathy, and in term of tangible as the whole opinions were at a high level. In addition, the results showed that the quality of service affected the satisfaction of students who came to use the service of the educational service unit at a statistical significance level of 0.05, which was service quality in the aspect of reliability, empathy, and tangible. All service quality variables could affect the satisfaction of students who use the services of educational units at 56.45 percent.