FACTORS OF SUCCESS: CONDOMINIUM SELLING AND SALES PROMOTION

Abstract

The shortage of quality living space for both local customers and international customers in Bangkok causes the market booming for condominium. Condominium living space is considered as one of the lucrative businesses in Bangkok, Thailand. In fact, the market demand is high from both for residential and investment purpose. Customers tend to purchase condominium with variety of market factors. The aims of this research study was to investigate the vitality of factors of successes of condominium selling and sales promotion. The population included all condominium customers in the areas of Bangkok, Thailand. About 400 of condominium customers were selected from ten different large condominium projects in order to elicit the information from their experience of the process of condominium purchasing and post purchasing. A Likert five scales of questionnaire was developed to collect data. Part one was about demographic information, part two was about factors of success, and part three was about the customers’ suggestions. Statistics analysis included percentage, means, standard deviation and t-test. The findings revealed that there were five important factors of success which included location, price, discount, image, banking assistances.