PERSONALITY DEVELOPMENT AND IMAGE IMPROVEMENT: A CASE OF INTERNSHIP STUDENTS
Personality development and image improvement are both vital quality for success in modern business. This is because better personality and good image can create positive mind and increase high level of confidence of any person. All internship students from Suan Sunandha Rajabhat University are required to train in both personality development and image improvement. It is both necessary and vital to fourth year students because it has the effects on their behavior, thought, and feelings. It is acceptable in higher education that personality development and image improvement is important to internship students. Personality development and image improvement are not only the external of better dress or good look but also the internal of self-confidence, innovative thinking, and communication & people skills. The objectives of this study were to investigate the internship students who had personality development and image training and their work performance. This study utilized qualitative research method. The focus of the study was on 12 internship students who had completed personality development and image training class. An in-depth interview was conducted to gain better understanding of them. Primary data and secondary data were also analyzed with the assistance of the finding of literature review and many of previous studies related to the topic of personality development and image improvement. The results of this study were from the findings of the in-depth interview of 12 internship students and with theoretical framework collected from many literature reviews resulted in the conclusion that there is direct positive relation between both personality development and image improvement and high satisfaction and happiness of internship students at work and at home. There should be more training programs for students who are entering the internship programs as well as enter job market to enhance their confidence and better self-image.