SATISFACTION OF CAMPUS PUBLIC RELATIONS

Abstract

The significant of campus public relations in many Universities of Thailand is often undermined by many management levels which then receives a minimum budget. Critical success of campus public relations are the elements that are necessary for an organization of higher education to achieve its positive image. These factors must be understood to create both marketing and required public relation activities for ensuring desirable image. To boost Suan Sunandha Rajabhat University as the number one Rajabhat University of Thailand awareness, it is important to have an effective public relations campaigns and activities. The level of satisfaction of campus public relations is one of the best measurements to assess the effectiveness of the campus public relations. The aims of this study were to survey the satisfaction level of campus public relations, public relation events, and public relation strategies as well as to survey factors and success of campus public relations in various organizations from the perspectives of supervisors, directors and the perspectives of students. This research study was done by using mainly with qualitative research method. A total of 15 supervisors and directors of various offices, and departments were interviewed by using an in-depth interview. In addition, a total of 15 students were also interviewed by the same set of in-depth interview questions to gain insight information. The findings can be reported that it was important to understand the three steps of determining key success of campus public relations factors. First is to pull together the resources. Second is to share ideas and strategy. Third is to conclude the key elements of PR activities and information. From the perspectives of supervisors and directors, it found that they had a high level of satisfaction on campus public relations, even though they knew that there were limited resources and budget for PR team. From the perspectives of students, it found that they had a medium level of satisfaction on campus public relations due to the facts that PR team focus too much on management level, not student level.