POSITIVE ATTITUDES AND PRODUCTIVITY IMPROVEMENT OF STAFF
The exigencies of higher education and high level of global competitiveness confirm the importance of positive attitudes and productivity improvement of staff as an important way to enhance the effectiveness of the organizations. Positive attitude is the way to get the job done and motivates other to do the same and results in high productivity improvement. Most of Thai universities expect the staff members to improve their productivity as one of the most important agendas. Staff members of Suan Sunandha Rajabhat University are required to join many trainings developments to ensure that they have sufficient competitiveness and become valued members of campus. The objectives of this research were to investigate the relationship between positive attitudes and productivity of staff improvement from many departments of Suan Sunandha Rajabhat University and what could be the guidelines to empower staff members to improve their productivity to the higher level. This survey study was a mixed research method of both quantitative and qualitative research study. By using quantitative method, the researcher conducted an interview with 200 staff members. Statistical analysis of this research was performed by utilizing SPSS program. Percentage, mean, and standard deviation were used for generated proper findings. The result of this investigation revealed that the majority of staff members had a very high level of productivity improvement which related to their positive attitudes about working conditions, rewards, job satisfaction, and remunerations. There were five suggestions from this study to promote positive attitude in workplace. First is to have a corporate culture showing respect to each other. Second is to create an enthusiasm in everyday job duty. Third is to promote creativity and innovative ideas. Fourth is to be helpful to each other. Fifth is to create a positive atmosphere and positive working environment.