THE INFLUENCE OF TEAM SYNERGY CHARACTERISTICS ON PRODUCT INNOVATION SUCCESS OF THE SMALL AND MEDIUM- SIZED ENTERPRISES CHINA

Abstract

The purpose of the research was to investigate the components of team cohesion and
product innovation in Chinese SMEs, the components of team synergy, and the link between
demographic characteristics and product creativit y. The research uses data from 345
respondents from e-commerce giants Alibaba, Suning, JD, and Pinduoduo to evaluate the
effect of the digital economy and open innovation on Chinese SMEs. According to the survey,
big e-commerce platforms should concentrate on building team collaboration and product
innovation in order to succeed. The information gathered will aid in identifying possible
connections and trends in Chinese employees' attitudes and behaviors. Using questionnaires,
this research investigates employee attitudes toward product innovation in Chinese SMEs.
The survey also looks at demographics, with 345 respondents, mostly women, accounting for
49.9% of replies. The research gives useful information on the gender distribution and
educational qualifications of the respondents. The purpose of the research was to investigate
the components of team cohesion and product innovation in Chinese SMEs. The findings
revealed that the most essential aspects were effective communication, creative inspiration,
and fresh creative distinction. Individuals on the team accepted personal responsibility for
creative inspiration, resulting in a collaborative atmosphere that motivated them to thrive.
Product innovation, packaging, and customer assistance all received top marks for innovation
effectiveness. The e-commerce experience was shown to be critical for ranking improvement,
with high scores in cost per innovation effort and establishing devoted consumers. On the
other hand, the average number of hours spent on innovation efforts and the time necessary to
produce an inventive notion obtained lower grades, suggesting that these areas may require
more attention and improvement. According to the survey, good communication, creative
inspiration, and product distinctiveness are critical variables in improving the e-commerce
experience, developing a strong feeling of success, and increasing consumer loyal