PROBLEMS WITH OBSOLETE VISION IN MODERN ORGANIZATION

Abstract

Certainly, there are many benefits of creating and following vision. However, the
problems happen because of the fast-changing environment in modern globalization. This
means vision can be obsolete and it is not working as intended. Therefore, what are the
problems of having an obsolete vision can be important research questions. The purposes of
this research were to investigate the problems of having an obsolete vision in modern
organizations and to examine the opportunities loss of fixing with old vision. By using an in-
depth interview with three different participant groups which were managers, staff, and
shareholders of various organizations, the possible findings can be summarized from the
discussion with participants. By using qualitative technique, the ranking of level of importance
in terms of problems of obsolete vision can be summarized. The findings revealed that the top
five important problems can be ranked as follows: First is the lack of alignment with market
realities, second is the loss of employee motivation and engagement, and third is the poor
strategic planning in the long run