Factors affecting the choice of parcel transportation services Parcel carriers in Rayong Province

Abstract

This research aims to (1) study the factors of transportation services (7R) that affect the choice of private parcel delivery companies in Rayong Province, (2) study the quality of service that affects the choice of private parcel delivery companies in Rayong Province, and (3) study the behavior of using services that affect the choice of private parcel delivery companies in Rayong Province. This research is a quantitative research using a questionnaire to collect data via Google forms. The sample size of customers who have used the services of general road freight service providers in Rayong Province is 398 people, which were obtained from purposive sampling. The sample size was calculated according to Yamane's formula. Data were analyzed using the mean and standard deviation. The results of the research found that the overall opinion on the quality of service that affects the choice of private parcel delivery companies in Rayong Province is at a high level. Keywords: Service quality, Service selection, 7Rs transportation