The Effect of Supply Chain Integration on Supply chain performance of Thailand Aftermarket Auto Parts Manufacturers & Distributors

  • Jinnicha Boontham Suan Sunandha Rajabhat University, Thailand
  • Wissawa Aunyawong Suan Sunandha Rajabhat University, Thailand
Keywords: supply chain integration, supply chain performance, service competency, logistics flexibility

Abstract

Contemporary Thai entrepreneurs face stiff competition in the globalized economy. The improvement of one’s supply chain performance (SCP) can contribute to organizational success. In Thailand, however, SCP of auto parts manufacturers in various industries is not widely measured and needed to be improved. Supply chain integration (SCI) is the factor enhancing SCP. This quantitative research, therefore, aims to study the effect of SCI on SCP to provide entrepreneurs with guidelines in improving SCP of Thai auto-parts manufacturers by SCI. The sample was 342 Thailand auto-parts manufacturers, arisen from stratified random sampling. A questionnaire was used as research instrument. Multiple regression was a statistical technique that used to analyze the data. The results found that supplier, internal, and customer integrations had a positive effect on SCP. These research findings can be used as a guideline for the practical implementation for enhancing supply chain performance by focusing on supply chain integration. Most importantly, the government sector or educational institution can use research findings to give firms in-depth advices, make policies, hold training program, and develop supply chain performance indicators.

Published
2025-03-28